Marcopolo is one of the biggest Iran Travel agencies. They regularly launch different marketing campaigns.
Turquoise Mondays Banner
The Procedure
The story for animations is always on me, but most of the copywriting and text content are usually provided by the agency. First I would write and get the approval for the scenario. Then I would start doing the graphic design work for the graphical elements. I would then provide an animation which somehow demonstrates the order and visual appearance of things, and the final step would be the animation.
GIF banner in different sizes and themes for a Cloud Computing campaign of Parsonline.
Hi-Color Theme
Lo-Color Theme
Story
A GIF banner was needed for our cloud campaign. Due to the nature of GIF files, the banners needed to be low in color and size. So just in case, I went with two approaches, one with a true-color image that had this feeling of relaxed mind and the other was a typical flat color based banner. Both were used in different time frames and they both gained very high CTR in shortest amount of time.
Some of the other variations are displayed in the following section.
Tools Used
Adobe Photoshop
Adobe After Effects
Adobe Illustrator